The phrase comes from Brazilian gaming slang, where quitar means to quit a match and kitando is the act of quitting in progress. Online, the clip circulates as a short soundboard and WhatsApp reaction, shared in Portuguese speaking communities to signal frustration in a funny way rather than genuine anger. Its brevity makes it easy to reuse in memes, short videos and stream edits, and it has stayed popular as a universal shorthand for giving up, logging off or abandoning something annoying after a single attempt.