Place it just before the reveal in an edit, then follow it with a shocked sound for the reaction and an oh no no no laugh when the joke lands, keeping the strawberry cue as the setup rather than the payoff.
Über diesen Sound
Klubnichka is a short Russian soundboard clip built around the word for a little strawberry, lasting just under eight seconds. It lands as a playful, teasing cue, the kind of sound that makes a sweet or flirty moment feel deliberately cheeky without saying much more.