Place it at the end of a reaction sequence, after a setup line and just before the visual payoff, then follow it with the Faaah meme to repeat the same reaction, or cut to the Scream meme when the joke needs a bigger finish.
Über diesen Sound
Kokawalide is a very short human vocal burst, lasting just over a quarter of a second, built around one drawn-out ahh sound with no words or music behind it. It lands as sudden, over-the-top surprise or exasperation, the kind of noise that makes a small reaction feel much bigger than it is.