The phrase kore mo oishii is Japanese for this is delicious too, and the clip is shared online as a short reaction sound rather than as a longer piece of dialogue. Its appeal comes from its clear meaning, cheerful delivery and very short length, which suit fast food videos, taste tests and reaction edits on short-form platforms. Because the line needs no explanation for viewers who recognise the word oishii, and the tone carries the rest, creators keep returning to it as a compact way to show approval, surprise and enjoyment when food takes centre stage.