World of Warcraft, Blizzard's long-running online fantasy game, made the Horde's orc war cries part of gaming culture, with Lok'tar ogar becoming the faction's best-known rallying call. This German-language clip, Kraft und Ehre, meaning strength and honour, circulates on soundboards among German-speaking players and creators who use it as a short Horde battle shout. Its appeal has lasted because it is instantly recognisable to Warcraft fans, easy to drop into edits, and carries the same proud, defiant tone as the original English Horde cries.