Thick Of It is a 2024 song by British YouTuber and rapper KSI, featuring Trippie Redd, which quickly became a meme after its release. Lines from the chorus were clipped, remixed and parodied across social media, with louder versions shared as a joke about how unavoidable the song felt online. This loud edit leans into that reputation, turning a familiar hook into a deliberate annoyance gag. It remains popular because even a second of the chorus is instantly recognisable to anyone who lived through its viral peak.
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Loud clip of KSI singing the chorus from Thick Of It, boosted to an ear-blasting volume. Creators use it as a jump scare meme and over-the-top reaction sound.
The clip is a short, heavily boosted excerpt of KSI performing the hook from his song Thick Of It, stretched to a volume far beyond a normal recording. His voice comes in loud and distorted, with the melody pushed to the front and little space to breathe before it hits. Because the level jumps so suddenly, it works less like background music and more like a shock moment. Listeners tend to flinch, laugh, or instantly recognise the meme, which is exactly why creators drop it in at maximum impact points.
