Coach is one of the four playable survivors in Left 4 Dead 2, Valve's cooperative zombie shooter released in 2009. His in-game voice lines, including this brief excuse me, were recorded for moments when survivors bump into each other or move through tight spaces during a campaign. Players began clipping and sharing the line because it sounded unexpectedly polite amid the game's chaos. It later spread through gaming soundboards and short-form edits, where it still works as a quick, recognisable interruption that needs no explanation for fans of the game.