Ellis is one of the four playable survivors in Valve's Left 4 Dead 2, released in 2009. Known for his upbeat Southern chatter and endless stories about his friend Keith, he is usually the comic relief of the group. That contrast helped his panicked voice lines spread beyond the game on soundboards and in gaming edits. Players clipped short reactions like this scream to use as instant shorthand for terror, and it remains popular for co-op fails and horror moments.