The French phrase means the pack of 40 donuts, and online the clip is shared as a short reaction sound for moments of excess and delight. Its appeal comes from the sheer scale of the number, which makes a routine food purchase sound absurd and celebratory at the same time. French-speaking creators reuse it for hauls, challenges and snack videos, while other viewers enjoy it simply because the excitement is easy to understand even without following every word. That broad, visual humour has kept it useful for short-form edits.