The clip circulates online as a short French-language reaction sound, built entirely around the phrase je hurle and its stretched, shouted delivery. Its appeal comes less from a single viral video than from how easily it fits the reaction-sound format: a recognisable voice, a clear emotion and a length short enough to drop into edits, streams and group chats. French-speaking creators use it for comic panic, while other listeners use it simply as an expressive scream, which has kept the two-second clip in rotation on meme soundboards.