Lethal Company is a co-op horror game released in early access in 2023 by solo developer Zeekerss, where crews collect scrap on dangerous moons for the Company. The air horn is one of the noisy items players can find or buy, originally meant to create distractions and communicate over distance. Clips of players honking at monsters or at each other spread quickly on TikTok, YouTube and Twitch during the game's viral launch. The blast stayed popular because it instantly signals Lethal Company chaos without needing any context or dialogue.