The sound comes from Spanish-language football commentary shared widely on Argentine TikTok, where short match moments are remixed into CapCut edits. The Gomes shout spread because the stretched tiro works without context, so editors reuse it for goals, misses and hype builds leading into the 2026 World Cup cycle. It is often layered over crowd cheering and stadium noise to fake a live broadcast feel. Its popularity sits in football meme culture, where an over-the-top reaction makes even training clips or video game goals feel like a final.