The phrase refers to the imprisonment of Luiz Inácio Lula da Silva, the former Brazilian president who began serving a sentence in April 2018 following a corruption conviction. Supporters of his arrest turned the blunt declaration into a short, shareable taunt that circulated widely in Brazilian social media and messaging groups. Although Lula was later released and his political fortunes changed, the clip survived as a recognisable piece of Brazilian internet culture, reused whenever a political argument, election result or court story revives the old slogan.