Mama Luigi comes from the Super Mario World animated series produced by DiC Entertainment, which aired in 1991 as a follow-up to the Mario cartoons. In the episode of the same name, a separated Yoshi is cared for by Luigi and begins calling him Mama Luigi, a line that later became a long-running internet joke. Clips and isolated vocal tracks from the show circulated on YouTube and soundboards, and this short scream was separated as a reusable reaction effect alongside the main meme phrases.