Hip is a song by South Korean girl group Mamamoo, released in 2019 as the title track of their album Reality in Black. Known for its confident lyrics and brass-heavy production, it became a signature performance piece for the group and a favourite among fans for dance covers and stage edits. Online, short clips of the chorus spread through K-pop fan videos, dance challenges and social media edits, where its bold attitude made it easy to reuse. It remains popular because the hook is instantly recognisable and works as a quick burst of confidence.