The sound comes from Nintendo's Super Mario Bros series, where it plays when Mario collects a mushroom and grows from small to Super Mario. First heard in the original 1985 game, the short rising melody became one of the most recognisable sounds in video games and was reused across later Mario titles. Its association with instant growth and reward helped it spread beyond games into memes, streams and short videos, where a single chime instantly signals progress, a power-up or a small victory.