The clip comes from The IT Crowd, the Channel 4 workplace sitcom set in the IT department of Reynholm Industries. Matt Berry joined the cast as Douglas Reynholm, the loud and inappropriate new boss, and his exaggerated delivery quickly produced many quotable moments. Short lines like this one were later lifted by fans into edits, compilations and soundboards. It remains popular because Berry can make a simple three word reaction sound epic, and the clip works even for viewers who have never seen the series.