The line comes from Object Wonderfulness, an animated object show on YouTube where household items compete in goofy challenges. The clip was pulled from a scene tagged around a 'mystery cheese' gag and fans kept the three-second line because the baby-talk delivery is endlessly quotable. Object show fandoms routinely clip these moments into soundboards, and this one spread because it fills the same slot as other confused reaction sounds - a soft, funny way to say a plan is already doomed.