The exact origin of this chant is unclear, which is common for short user-made soundboard clips that spread by being copied, remixed and reused rather than through a single show or song. Its appeal comes from its simplicity: the word meme is instantly recognisable, the repetition is easy to imitate, and the three-second length fits neatly into short-form videos, streams and group chats. Because it works as both a joke and a comment on the joke itself, creators keep reaching for it whenever a moment feels too online to take seriously.