The phrase mort ou tchitchi circulates online mainly as a short extracted voice clip rather than as a full song or scene, shared between soundboards, short video edits and chat replies. Its appeal comes from the rhythm of the French wording and the odd pairing of a grave option with a nonsense sounding one, which makes it easy to quote out of context. Because the recording is only a couple of seconds long, creators reuse it as a reusable reaction line, and its meaning is understood from tone even by viewers who do not speak French.