The Mr Incredible becoming uncanny meme grew out of a YouTube and TikTok series that takes the Pixar hero through numbered phases, each one darker and more distorted than the last. Early phases use bright, cheerful music and a smiling image, while later phases, including phase 15, replace them with warped, ominous audio and a shadowed, unsettling version of the character. The format spread because it is easy to remix, with creators applying the same descent to other characters, situations and jokes, and phase 15 remains popular as a late-stage marker of something going badly wrong.