The line comes from the 1993 film Jurassic Park, where Jeff Goldblum plays chaos theorist Dr. Ian Malcolm during the park's dinosaur escape. As the group flees in a jeep, Malcolm repeatedly urges the driver to go faster, turning a moment of genuine danger into one of the film's most quoted lines. The short clip later spread through meme edits, reaction videos and fast-paced montages, where its frantic delivery fits any scene that needs sudden urgency. It endures because it is instantly recognisable, funny and easy to drop into a new context.