The line comes from World of Tanks, the multiplayer tank game by Wargaming, where Russian crew voices announce the result of each shot. Ne probil translates as did not penetrate, the message shown and spoken when armor stops a shell. Players recorded the clean in game version without background battle noise and shared it on soundboards and in edits. It spread among tank players first, then wider in gaming clips as a shorthand for a hit that looked right but did no damage, which keeps it in use for bounces and ricochets.