The sound comes from promotional material for Nintendo Switch 2, Nintendo's successor to the Switch, first shown in a reveal trailer in 2025. The trailer highlighted the new Joy-Con 2 controllers attaching magnetically to the console, and their sharp snap quickly became the most clipped moment. Fans isolated the taps and clicks and recirculated them as ASMR, edits and reaction sounds, separate from the full trailer music and narration. Its popularity comes from that single recognisable click, which instantly signals a new console reveal to gaming audiences.