The line comes from Resident Evil 4, released in 2005, where the mysterious merchant runs shops throughout the game. When Leon tries to buy an item without enough pesetas, the merchant shuts him down with this catchphrase. Clips of the merchant spread through gaming forums, YouTube edits and soundboards because his voice acting is so distinctive and quotable. It stayed popular after remakes and re-releases introduced new players to the character, turning a routine inventory moment into a lasting shorthand for being broke.