The line originates in Stronghold, the medieval castle strategy game first released by Firefly Studios in 2001, where resource warnings interrupt the player during building and recruitment. Trying to train troops or construct defences without sufficient treasury funds triggers the message, making it a familiar frustration for longtime players. Clips of the audio later circulated on soundboards and in gaming edits detached from the original game, where it became a reusable reaction for any situation involving a lack of money, resources or purchasing power in games and everyday life.