The sound comes from the John Cena prank call that spread online in the mid 2010s, where a radio caller kept interrupting a conversation with the wrestler's entrance announcement and theme. John Cena was one of WWE's biggest stars, and his trumpet led song The Time Is Now was already widely recognised. Clips were reposted on Vine and YouTube, shortened into a standalone reveal sound, and reused whenever someone appeared suddenly. Its lasting appeal is simple recognition, as a few notes tell viewers a heroic entrance is happening.