Because the line is short, expressive and easy to drop into a reaction, it works well as a piece of internet shorthand for disgusted disbelief. Dutch speakers recognise it instantly as a teasing insult, while other viewers tend to use it for its sound and attitude rather than its literal meaning. That makes it especially popular in short-form edits, where a two-second voice clip can carry a whole joke without subtitles or explanation. Its appeal is less about a single viral moment and more about its reusable, exaggerated tone.