The clip comes from Takyon, the opening track on Exmilitary, the 2011 debut mixtape by Sacramento experimental hip hop group Death Grips. Frontman MC Ride repeats the line as the track's frantic hook over pounding drums and samples. As Death Grips built a cult online following, short bursts from their songs circulated on forums, YouTube edits and soundboards, and this hook survived because it works out of context. Removed from the full song, it became a standalone reaction for sudden intensity, euphoria or losing control in a clip.