Smiling Friends is an Adult Swim animated series created by Zach Hadel and Michael Cusack that premiered in 2022, following the cheerful Pim and the cynical Charlie at a company that tries to make people smile. The line Olha, Pim comes from the Brazilian Portuguese dub, where Charlie frequently tries to get Pim's attention during their chaotic jobs. Clips from the dub circulate on meme soundboards and short-form video as a versatile reaction to absurd situations. Its continued use comes from the show's cult following and the instantly recognizable exasperated chemistry between the two leads.