The phrase spread as a standalone reaction clip on soundboards and short video platforms, detached from whatever footage it first accompanied. Searchers usually type it as that brothers floating in the air, which helped the wording stick even when the spelling changed to brotha. Creators reuse it whenever something hovers, drifts upward or breaks gravity, turning a single moment of disbelief into a reusable caption in audio form. Its popularity comes from the drawn out opening, which signals a strange sight before the line itself explains it.