Place it at the end of a comic beat, just before the visual payoff, then follow it with goofy ahh sounds to stretch the reaction, or cut to baby laughing meme when the joke lands on someone else.
Über diesen Sound
This 1.1-second meme clip repeats the Japanese phrase 'panpan anpanpan' as a quick rhythmic chant, with each syllable landing in a bright, bouncy pattern that feels made for a lighthearted reaction. It gives a silly, upbeat lift, like a tiny cheer dropped into a conversation, and it works best as a sudden burst of cheerfulness rather than a long musical moment.