Paper Mario was released for the Nintendo 64 in 2000 as the first game in the Paper Mario series, with Mario travelling through a paper-styled Mushroom Kingdom to rescue Princess Peach from Bowser. Badges found in chests, shops and hidden spots let players customise Mario with new attacks and abilities, spending badge points to equip them. The short fanfare that accompanies finding one became familiar to a generation of Nintendo 64 players, and retro gaming creators now reuse it as a shorthand for unlocking something, even in videos that have nothing to do with the original game.