Silvio Santos was one of Brazil's most recognisable television presenters and the founder of SBT, where his long-running Sunday programme featured pegadinhas, elaborate hidden-camera pranks played on unsuspecting participants. Those segments became a familiar part of Brazilian popular culture, and short clips from them later circulated widely on social media, messaging apps, and meme pages. The format's mix of suspense, embarrassment, and relief made the audio easy to reuse outside its original context, and it remains a shorthand in Brazilian internet humour for a trick, a setup, or a moment when someone realises they have been fooled.