Pepsiman was Pepsi's superhero mascot in Japan during the 1990s, appearing in a series of surreal television commercials. In 1999 the character starred in Pepsiman, a PlayStation action game released in Japan where players sprint through city streets dodging obstacles to deliver Pepsi. Its relentlessly upbeat theme song became part of the joke. Western audiences discovered the game through YouTube playthroughs and retrospectives in the 2010s, and the theme turned into a meme shorthand for dramatic heroic effort. It remains a favorite for gaming nostalgia edits and over-the-top rescue gags.