Yudi Tamashiro became a familiar face on Brazilian children's television as a host of Bom Dia e Companhia on SBT, where PlayStation consoles were offered as prizes. His excited way of announcing the prize turned the console name into a catchphrase for Brazilian viewers who grew up with the show. Clips later circulated on YouTube and social media, detached from the original broadcasts, and the shout became shorthand for childlike excitement over gaming gear. It remains popular in edits because the reference is nostalgic for some viewers and absurdly energetic for everyone else.