The Price Is Right is a long-running American television game show in which contestants guess retail prices to win prizes, and its current daytime version has aired on CBS since 1972. Its bright theme music became closely linked to prize reveals, bidding rounds and moments of celebration on the show. As short-form video grew, creators began reusing the familiar melody as shorthand for winning, guessing correctly or getting a bargain. It remains popular because the tune is instantly recognisable even to viewers who have never watched a full episode.