The sound comes from the world of Brazilian regional television and the confrontational presenting style made famous by Luiz Carlos Alborghetti, whose Cadeia programmes mixed crime news with angry, moralising commentary. Clips of his outbursts circulated long after broadcast, first on video-sharing sites and later in short political memes, where a single party name could stand in for a whole argument. It remains in use because Brazilian political debate online is highly polarised, and the clip instantly signals criticism of the Workers' Party without needing further explanation.