The phrase comes from Put a Donk on It, the 2008 track by Bolton group Blackout Crew, whose low budget video spread widely on YouTube in the early viral era. Donk was already a regional dance style built around a distinctive pitched bass sound, and the song turned its slang into a national catchphrase. Clips of the hook were later ripped to soundboards and reused in remixes, memes and edits, where the line now works as shorthand for making anything louder, faster and more ridiculous.