The phrase behind this clip comes from Brazilian libertarian humour, where menos Marx, mais Mises is used as a shorthand for preferring free markets over Marxist economics. Raio privatizador extends that joke by imagining privatisation as a literal beam that can be fired at public institutions. The clip circulates mainly as a short reaction sound in political meme edits, where its brevity makes it easy to drop into videos, streams and group chats. It remains in use because the slogan is instantly recognisable to its audience and the privatisation gag works without needing a longer explanation.