Ratinho, the stage name of Brazilian presenter Carlos Massa, has hosted a boisterous daytime talk show in Brazil for decades, and his direct, unfiltered catchphrases are a constant source of internet clips. This line, urging listeners to squeeze and check for a lump, spread as a short audio meme and WhatsApp sound, passed between Brazilian users who recognised both the voice and the show's anything-goes humour. It remains popular because it condenses that television persona into three seconds: loud, blunt and impossible to mistake for anyone else.