The line comes from World of Warcraft, where Rhonin, leader of the Kirin Tor, addresses Dalaran after players defeat Algalon the Observer in Ulduar. Because the full speech played loudly across the city for everyone nearby, players heard it again and again during the Wrath of the Lich King era. That repetition turned a serious lore moment into a running joke, and clips of the opening shout spread to forums, videos and soundboards. It remains popular as shorthand for an overly grand public announcement.