Never Gonna Give You Up was Rick Astley's debut single in 1987 and became a worldwide pop hit. Two decades later it became the centre of Rickrolling, an internet bait-and-switch prank in which a promising link unexpectedly opened the music video instead. The joke spread through forums, social media and video platforms, and was later embraced by Astley himself in live performances and online appearances. Its cheerful familiarity and harmless surprise have kept it in regular use for pranks, memes and nostalgic callbacks long after the original trend peaked.