Oui is a 2015 R&B single by American singer Jeremih, built around a soft, melodic chorus that became one of his most recognisable hooks. Years after its release, the track found a second life on TikTok, where rizz, slang for charisma and flirting skill, became a dominant trend in short-form edits. Creators began pairing the chorus with confident entrances, compliments and romantic montages, using its laid-back tone to signal charm without irony. That combination of a familiar hit and a still-popular meme format keeps the clip in regular rotation.