Rizz is internet slang short for charisma, popularised in 2022 by streamer Kai Cenat and spread rapidly through TikTok, Twitch clips and YouTube Shorts, where it became shorthand for flirtatious confidence. It was named Oxford's Word of the Year in 2023, cementing its place beyond a single platform. Since then, creators have kept the term alive in edits, reaction videos and short skits, and other Rizz sounds are often used alongside it to mark a character as smooth, bold or effortlessly charming in just a few seconds.