Put it just before the reveal in an edit, then follow it with a Vine Boom for the impact and an MLG Air Horn when the celebration starts, keeping the rush as the lead-in rather than the payoff itself.
Über diesen Sound
This is a nine-second rush sound effect, a long stretched whoosh that keeps building instead of hitting once and stopping. It feels sudden and sweeping, like a crowd or a gust arriving all at once, and it works best as a burst of energy rather than a quiet background detail. It is easy to recognise by that drawn-out, breathy surge at its centre.