Kashmir was released by Led Zeppelin in 1975 on the album Physical Graffiti, written around Jimmy Page's distinctive guitar riff and Robert Plant's lyrics inspired by a journey through Morocco. The track never relied on a chorus, its power came from repetition and scale, which helped it move beyond rock radio into trailers, stadium playlists and television sport. Rugby editors adopted that same rising section because it signals occasion without needing words, and short clips of it still circulate for entrances, promos and highlight packages.