Running in the 90s began as a Eurobeat track by Max Coveri and became closely associated with Initial D, where its fast tempo matched the show's high-speed street racing scenes. The song spread through anime edits, drift videos and meme compilations, becoming shorthand for sudden speed and over-the-top confidence. Streamers later adopted short, punchy cuts as alerts, using the instantly recognisable opening to mark follows, subscriptions and raids without slowing down a broadcast.