Uchat V Shkole, with music by Vladimir Shainsky and lyrics by Mikhail Plyatskovsky, became one of the most familiar Soviet and Russian children's songs about school life. September 1st is celebrated as Knowledge Day in Russia and many nearby countries, marking the official start of the school year with assemblies, bells and flowers. Because the song is tied to that tradition, recordings of it are shared every late August and early September in greetings, school videos and family chats, long after the original recording first became popular.