Sam Pilgrim is a professional freeride mountain biker and YouTube creator known for high-energy riding videos, big tricks and a loud, enthusiastic presenting style. The phrase lets get straight into the action captures his no-nonsense approach to starting a video, skipping long introductions in favour of getting straight to riding. Fans have clipped the line for soundboards and edits because it works as a universal opener, signalling that something exciting is about to happen without needing any context from the original video.